Services
Analyst-created content that drives engagement and pipeline.
We create content for data and analytics vendors that needs to do more than fill a content calendar, it needs to earn credibility with sophisticated buyers and support real business outcomes.
Every asset we create is informed by our team’s 20+ years of industry experience and can be delivered as IronSpark-branded research, co-branded with your company, or fully white-labeled under your brand, depending on what serves your goals best.
Most content either has credibility or drives pipeline. We help you achieve both.
Industry Research Reports
Original research on data and analytics trends, challenges, and adoption patterns. Topics like “The State of Data Observability 2025”, “Real-Time Analytics Adoption Survey”, or “How Enterprises Are Approaching Modern Data Stacks”.
Best for
Strategic eBooks & Guides
In-depth guides that help data leaders understand emerging technologies, evaluate approaches, or navigate specific challenges. Examples: “The Decision-Maker’s Guide to Data Observability”, “5 Architecture Patterns for Real-Time Analytics”, or “Evaluating Modern Data Stack Solutions: A Buyer’s Framework”.
Best for
Webinars & Virtual Events
Live or recorded sessions where IronSpark analysts present research findings, moderate panel discussions with industry practitioners, or explore emerging trends in data and analytics.
Best for
Thought Leadership Articles & Analyst Perspectives
Shorter-form content (800-1,500 words) that provides analyst perspectives on industry trends, technology shifts, market developments, or hot topics in data and analytics. Can be bylined under your executives’ names or published as IronSpark analyst commentary.
Best for
Benchmark Studies & Surveys
Quantitative research that captures industry-wide data on adoption, spending, priorities, or practices. Examples: “2025 Data Team Priorities Survey”, “Cloud Data Warehouse Adoption Benchmark”, or “State of DataOps Practices”.
Best for
Launch & Positioning Content
Content packages that support new product launches or repositioning efforts, including market landscape analysis, competitive positioning, category education, and use case articulation.
Best for
*Available across all models ABM Program Management full orchestration for target account campaigns, including account selection and tiering, personalized content variants, multi-channel execution, tech stack management, and performance reporting. Available across all engagement models.
Flexible Engagement Models
We work with clients in several ways:
Project-based
Engage us for specific assets: a research report for your next conference, an eBook to support a product launch, or a webinar series on a key topic.
Retainer
Ongoing partnership where we function as an extension of your team, delivering a steady flow of research, eBooks, articles, and webinars that keep your content calendar full with high-quality assets.
Consulting + Execution
Engage us for specific assets, such as: a research report for your next conference, an eBook to support a product launch, or a webinar series on a key topic.
Fractional CMO + Analyst Team
Strategic marketing leadership combined with analyst-grade content. Get hands-on guidance for campaigns, launches, and positioning — with the content firepower to execute on the strategy.
Pricing Approach
Every engagement is custom-scoped based on:
Asset complexity and length.
Research requirements: primary research, interviews, survey fielding.
Design needs: basic vs. premium design.
Attribution model: IronSpark-branded research may include promotional support
Timeline: rush projects require additional resources.
Contact us for a detailed proposal based on your specific needs
Content that earns credibility and supports pipeline
Whether you need a single high-impact research report or an ongoing content partnership, we’ll help you create assets that earn credibility with data leaders and support real business outcomes.